Last September 17, 2006, Republican Gubernatorial Hopeful Dick Devo’s business experience are the cornerstone on his campaign for governor in the state of Michigan.Current Governor and Democrat Jennifer Granholm and the Democratic party main goal is to use those credentials be a major issue for Devo’s campaign this coming election. For about nine years until the year 2002, Dick Devos was the president and co-Chief Executive Officer of Alticor Incorporated, a globally known ADA based maker for nutritional and personal-care products. Alticor’s main advertisement says that “It has helped millions of people to be self-sufficient and independent by selling Alticor products and convincing and sponsoring others to do the same thing.

To the members of the Democratic Party, Dick Devos is the “Amway Guy” who operates and runs a corporation that over the years has earned skepticism and barbs in the pop culture. That may be true, in a sense,because Alticor is Amway’s parent company. One of the campaign jingles of the Democratic party is blaring out this line ” What is this thing called Amway?” that the party has posted on YouTube.com. The short film deploys an old Amway Corporation Promotional Jingle as a backgrpund song that aims to take a swipe
on Dick Devos. Next month, Loki Mulholland’s film entitled “Believe” that will be shown on cinemas is a mock documentary that takes aim at what he says is the “shifty” nature of
Amway and the multilevel marketing market.

It will debut in Lansing on Thursday September 21, 2006 and will open all over Michigan in Mid-October. The marketers for “Believe”
are riding on Dick Devo’s candidacy to generate public curiosity on the independent satire. Loki Mulholland, who lives in Salt Lake City, Utah is a former Amway distributor.

MLM Amway will continue to be the main focal point of the ads by the Democratic Party and Gov. Jennifer Granholm which will mainly undermines Dick Devo’s capacity to be the Governor of Michigan. Dick Devo’s commented that the criticism of Amway equals to criticizing the nearly 4,000 workers of one of the largest employers in West Michigan, whose charitable efforts have helped bring back life and energy at the Grand Rapids. He also added that it is very unseemly and unethical for an incumbent Governor to be that critical of a major manufacturer and more importantly, a Michigan-based manufacturer. It is a bad signal that Michigan is hostile for business. Since Dick Devo’s is asking voters to support
him on the base of his business background, it will be critical on how they will view Amway, which have been co-founded by Devo’s father, nearly 50 years ago.