Mar
11
Filed Under (Nutronix) by admin on 11-03-2008
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Lichens are vegetable organisms that draw energy from solar radiations. They live in extreme conditions, colonising uncontaminated lands such as the Arctic. Having to defend themselves from conditions of significant stress, they produce many distinctive protective substances, some of them of a natural antibacterial nature.

The lichens’ active substances only act against those categories of micro-organisms that harm teeth and that are involved in the build up of plaque, leaving the bacterial flora necessary for oral hygiene untouched. Lichen extracts can control the level of bacteria and prevent their adhesion to teeth. In this way, these extracts help to avoid the build up of plaque and the adhesion of all those factors behind dental discolouring.

Having observed this phenomenon, Italian researchers proceeded to study and isolate the active components contained in arctic lichen. Indeed, it is due to the use of such extracts that BlanX was able to create its unique toothpaste, both in terms of effectiveness and protection.

NBC’s The Today Show said, for their ‘Million Dollar Smile Trend Tip,’ “We recommend the Classic Toothpaste from BlanX. Popular in Europe for its nonabrasive whitening qualities, it’s now available in the U.S.”

BlanX: the only natural cosmetic toothpaste with arctic lichen extracts

BlanX is the only natural cosmetic toothpaste with arctic lichen extracts, and is capable of restoring the natural whiteness of your teeth, day after day. The toothpaste’s active substances help prevent the build up of plaque and protect teeth from bacteria by hindering their harmful effects. Furthermore, thanks to its protective nature, BlanX removes food, coffee and nicotine stains, and those caused by other pollutants, in a completely natural way.

The BlanX toothpaste is a powerful natural whitener that does not damage tooth enamel, and the effects start to show in just two weeks. Various studies and clinical trials have proven its effectiveness, and its formula is protected by an international patent.

The BlanX effect

Whitening effect

There is no such thing as a standard whiteness of teeth. The colour of tooth enamel varies from person to person, sometimes even from tooth to tooth, and may worsen due to a series of external or metabolic factors.

The daily and prolonged use of a specifically designed whitener that does not damage tooth enamel, such as the BlanX toothpaste, may restore the natural whiteness of teeth.

BlanX’s natural whitening effect is due to the combination of a series of factors:
The lichen extract contained in the toothpaste’s exclusive formula has a bacterostatic, anti-plaque and anti-stain effect, and acts as a softener and anti-inflammatory for the gum mucous.

The particular type and granular nature of silicon, on the other hand, allows teeth to be cleaned thoroughly without being abraded.

Finally, fluoride salts reinforce tooth enamel, making it more solid and shiny, and are antibacterial.

BlanX’s natural whitening effect is well documented.

Anti-bacterial effect

Bacteria produce adhesive substances which bind them together and to the tooth surface, thus creating a build-up of plaque. The exclusive BlanX formula contains active ingredients with high bacteriostatic properties, capable of drastically reducing the proliferation of bacteria and fighting the adhesion of same to tooth enamel.

Furthermore, BlanX’s anti-plaque action, proven by many in vitro tests, is decidedly more marked against the main micro-organisms responsible for tooth decay, thus further reducing its onset.

Non-abrasive

A good whitening toothpaste may become a hygiene instrument used on a daily basis and for prolonged periods of time. Therefore, it must be able to guarantee high levels of tolerance and bio-compatibility, both for teeth and the gum mucous.

BlanX toothpastes are made up of a calibrated compound of high-quality silicon of a particular granular nature. This results in an excellent cleansing effect and, thanks to a low RDA, does not damaging the tooth enamel.

BlanX toothpastes have been formulated to respect the physiology of teeth, and have been subjected to meticulous tolerance tests.

Studies and clinical trials

Documented whitening effects

In only 30 days, clinical trials carried out on volunteers, under medical supervision, were able to confirm the effectiveness of the BlanX toothpaste in reducing tooth stains and increasing the degree of whiteness compared to the standard test white:

Studies have shown the effectiveness of the toothpaste in protecting teeth from UV-induced discolouring (measured by means of a specific colour instrument).
(insert image of discolouring before and after treatment, without specifying days - page 3)

Antibacterial effect

Tests were carried out on two groups of volunteers for 2 days, and the results highlight a remarkable fall in bacteria following the oral treatment consisting of BlanX Classic toothpaste + BlanX mouthwash, compared to a placebo treatment (brushing with placebo substance + water rinses).

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